The Lake Forest Showhouse & Gardens

Our team was brought on to develop a holistic digital marketing strategy aimed at increasing visibility and driving qualified traffic to the website for the 2025 Lake Forest Showhouse & Gardens.

What began as a strategic marketing initiative quickly evolved into a comprehensive project that included:

Revamping the primary website to enhance user experience, improve mobile responsiveness, and optimize for search engines

Designing and launching a second website for the Designer Boutique to showcase featured vendors and support e-commerce functionality

Creating and managing weekly email newsletters to engage the local community, share event updates, and drive consistent traffic

Our work helped lay the foundation for a cohesive online presence while aligning digital efforts across platforms—ensuring the event stays top-of-mind with both new and returning audiences.

Services

-Full Social Media, ManagementEmail Marketing, & Web Design.

Outcomes

As an active client, the Lake Forest Showhouse & Gardens continues to see strong digital growth and event momentum through our integrated marketing efforts. Here’s what we’ve accomplished so far:

140% Increase in Ticket Sales compared to the 2023 Showhouse

13K+ Website Visitors within the first 45 days of launching the new site

64.4% Average Email Open Rate and a 16.3% Click Rate, far exceeding industry benchmarks

1,500+ New Social Media Followers gained in just 60 days—and still growing

Elevated community engagement and visibility through a unified digital strategy including email marketing, social media management, and website optimization

We continue to support the Showhouse with ongoing strategy, content creation, and platform management to drive awareness, ticket sales, and community involvement.