The 2025 Lake Forest Showhouse & Gardens
Our team was brought on to develop a holistic digital marketing strategy aimed at increasing visibility and driving qualified traffic to the website for the 2025 Lake Forest Showhouse & Gardens.
What began as a strategic marketing initiative quickly evolved into a comprehensive project that included:
-Revamping the primary website to enhance user experience, improve mobile responsiveness, and optimize for search engines
-Designing and launching a second website for Designer Sales where ticket holders could purchase items in each room
-Creating and managing weekly email newsletters to engage the local/national community, share event updates, and drive consistent traffic
Our work helped lay the foundation for a cohesive online presence while aligning digital efforts across platforms...ensuring the event stays top-of-mind with both new and returning audiences.
Services
-Full Social Media Management, Email Marketing, & Web Design.
Outcomes
As an active client, the 2025 Lake Forest Showhouse & Gardens continues to see strong digital growth and event momentum through our integrated marketing efforts. Here’s what we’ve accomplished so far:
-140% Increase in Ticket Sales compared to the 2023 Showhouse & sold out general admission tickets 4x
-67K+ Website Visitors from launch of new site in February 2025 through May 28, 2025
-65.5% Average Email Open Rate and a 9.7% Click Rate, far exceeding industry benchmarks
-6800+ New Social Media Followers gained since managing social media from organic marketing efforts —and still growing
-Elevated community engagement and visibility through a unified digital strategy including email marketing, social media management, and website optimization
We continue to support the Showhouse with ongoing strategy, content creation, and platform management to drive awareness, virtual tour sales, and community involvement.
